Sending a Campaign (Mailing) in MyEmma

Heads up! This is an older guide

This guide was created or last modified prior to 2019, and screenshots or individual steps may now be out of date. If you need assistance with the steps below, please email the Help Desk at ts@dornsife.usc.edu.

After creating and customizing your MyEmma email campaign, you are ready to send the mailing to your audience. Follow these steps to send a campaign.

1. Open a browser and navigate to MyEmma.
2. Log into MyEmma to access your account.
3. Open the campaign you want to send. The Campaign Editor displays.
4. Select the Review & Send button. MyEmma proofs your mailing for errors.
5. After MyEmma finishes checking your mailing for errors, the Review your mailing screen displays.
6. The Review your mailing screen provides the ability to make a few, last minute adjustments to your mailing. Use the following field descriptions to edit your mailing before sending it to your intended recipients.
  
  Field Description Format Select a email format from the drop-down menu. It is recommended that you use the default setting which is HTML. Signup Form Select the sign up form you want to use with this mailing. If you have created multiple sign up forms, they will be listed in the drop-down menu. Google Analytics Select this option to add your Google Analytics ID to your mailing. If you do not have a Google Analytics ID, you can create one by selecting this option. Choose recipients
  Enter the email addresses of your recipients in this field. You can also select a pre-defined Audience Group or Audience Segment by selecting the Group ( ) icon. A drop-down menu displays.
  
  Select your pre-defined Group or Segment from the list.
  
  Enter a subject line Enter the subject line you want to use for your mailing. You can utilize the Switch to split test option if you would like to try two different subject line entries for testing purposes. Enter preheader text If you would like to include a small text "teaser" or preview of your mailing message, you can enter that text in this field. This field is limited to a maximum of 75 characters. Sender name Enter the sender name you want to appear. You can also make this the default sender name by selecting the Make this the default sender name checkbox. Sender email Enter the sender email address from which you want this mailing to be sent. You may also select the Set a separate reply-to email address. By default, we use your sender email address checkbox.

When you have finished making customizations on this mailing, select the Send Now button or Schedule for later link. The Schedule for later link provides the ability to schedule
a date on which your mailing will be sent.

Repeat these steps to send additional campaigns/mailings.