Defining an Audience Group in MyEmma

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This guide was created or last modified prior to 2019, and screenshots or individual steps may now be out of date. If you need assistance with the steps below, please email the Help Desk at ts@dornsife.usc.edu.

Before you can send an e-mail campaign to your recipients, you must define an audience group within MyEmma. Defining an audience group allows you to designate recipients
for a specific mailing, similar to an Address Book within e-mail clients. Each mailing you create can have a different audience group. You can also re-use an audience group
for multiple mailings, once you have defined the audience group. Audience groups can be created manually by entering each recipients e-mail address, or by importing
a spreadsheet of contacts.

Manually Defining an Audience Group

After launching a browser and logging into MyEmma, select the Audience option at the top of the screen. The Manage your contacts page displays.
Select the Create a new group option on the right side of the screen. The Create a group screen displays.
Enter the name of the group you are creating. It is recommended that you use a name that easily identifies the individual recipients within the group.
If you are creating a group that will be used to test functionality within MyEmma, select the Make this a test group? checkbox.
Select the Create group button. The new group is created and displayed in the alphabetical group listing.
Now that you've created the Audience Group, you can add individual recipients to the group. Select the downward pointing arrow that is located at the end of the line item for your Audience Group. A pop-up menu displays.
From this menu, you can Open this group to add or edit the recipients within the groups; Export this group to export a spreadsheet of the group recipients; Rename
this group to enter a different name for this Audience Group; or Delete this group to delete this Audience Group.
Select Open this group. The Audience listing screen for the group displays.
Select the Add a contact button. The Add a new contact screen displays.
Populate the fields on the screen. Only the Preferred format and Email fields are required.
After entering the information for a contact, select the Save button to exit the contact entry page. If you want to save this contact and add another contact, select the Save & add another option.

You have finished defining an Audience Group. Repeat these steps to add additional members to the group you created.

Importing a Spreadsheet of Contacts

You can also import an Excel® spreadsheet of contacts from which to create a mailing list. You can import a list of up to 65,000 contacts from which you can create an Audience Group. Before importing a spreadsheet of contacts, review the file requirements to ensure that your spreadsheet is properly formatted.

From the Audience screen, select the Manage imports options, located on the top-right of the screen. The Imports screen displays.
Select the Import contacts options, located on the right side of the screen. The Import new contacts screen displays.
Read the information contained with the Step 1: Upload your list section. If your list meets the guidelines specified in Step 1, select the CHOOSE FILE, located in the center of the screen. A browse screen displays.
Locate the file that you want to upload. This file should be located on your workstation or in a shared folder. Double-click the file to select it for uploading. The file name is now displayed on the screen.
Select the Open button. The file is uploaded to MyEmma.
Select an option in the If this list includes contacts who are already in your audience, how should we handle them? area. You can select Update their records with information from this import (add and update) or Leave them alone (add only).
After selection one of the two options above, select the CONTINUE option. The Map your fields screen displays.
Next, MyEmma will prompt you to map the fields in your spreadsheet. "Mapping" the fields in your spreadsheet identifies the kind of information contained within each
cell. For example, fields containing e-mail addresses would be labeled or "mapped" as e-mail address fields. MyEmma makes an initial attempt to identify the fields in your spreadsheet. If the identification attempt is unsuccessful, make the correct selection from the Contact fields drop-down menus.
After mapping all of the fields, select the CONTINUE option. The Choose your groups screen displays.
From the available list, select the Audience Group to which you want to add the contacts. You can select one or more Audience Groups by selecting the checkbox that is adjacent
to each line. Additionally, you can create a new Audience Group from this screen by entering the new group name in the Add a new group named: field and then selecting the ADD option.
After you have created or selected an audience group (or groups), select the CONTINUE option. The Summary screen displays.
MyEmma displays a summary of the information pertaining to your contact import. Select the IMPORT option to complete the import process. The Import screen displays.
On the Import screen, a message is displayed within a colored box. The message states: "Your import is currently in progress. This usually takes a minute or two - please refresh your browser to check on the progress. You may navigate away from this page and work elsewhere in your account." An example of that message is provided above.
While the import is processing, a small clock icon ( ) appears next to the file name. When the import is finished process and is ready for you to use as an Audience Group, a small green checkmark icon ( ) appears next to the file name. Wait until you see the green checkmark icon before you attempt to use this Audience Group. You may need to refresh the page in order to see the import's current status.

The importing process is now complete. You can now address and send your campaign. Repeat these steps as necessary.

Opting Out of Mailings

Recipients have the option of opting out of mailings you send. MyEmma places the opt-out information at the bottom of the e-mails sent from within MyEmma. Once a recipient opts-out of the mailing, they will no longer receive future mailings you send from within MyEmma. If they want to re-subscribe at a future point, they will need to contact support@myemma.com to be re-added.

Note: You cannot re-add a contact that has opted-out of your mailings. The contact must re-submit the subscription form OR contact MyEmma support.